Before it’s demise, I worked on many Twitter projects ranging from the 2020 rebrand to the Twitter About page to the creation of their Developer Platform.
In 2021, they came to my team at Instrument with an interesting challenge—they wanted us to create a privacy statement that people actually read.

Challenge accepted! First, I had to read the policy myself about 10 times and ask their legal team a great number of questions. I wanted to understand how little we could get away with saying in the headlines, and how conversational we could be. Twitter’s voice is famously casual, and legalese is famously not. They were surprisingly generous in allowing our creative hopes and dreams!