One Medical
Finding a Primary Care provider is hard enough, but when you factor in convenience, ease, and comfort… forget it. That is, until One Medical joined the scene and fully reimagined how Primary Care could—and should—work. In addition to offering exceptional care to their patients, they also wanted to offer a premium digital experience for booking appointments, exploring content, and accessing resources.
With my team at Instrument, we set out to fully restructure and rebuild the One Medical website to better tell their story and serve their customers.
We completed a comprehensive overhaul of their entire IA; restructuring their navigation, and rewriting every word on the website—all with the goal of offering an empathetic, easy experience for patients.
I worked in tandem with my strategy and design partners, leaving no CTA or subhead unturned. The result is a warm, helpful experience that stands out in a sea of sterile and confusing medical websites.
